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Breakthrough Solution Helps Advertisers Combat Ad Fraud with Advanced “Fraud Score” Method

In a major breakthrough for the advertising industry, Score has introduced a revolutionary approach to detecting and preventing ad fraud. The company’s innovative “fraud score” method assigns a specific score to each install or conversion, channel, traffic source, offer, and other elements of the ad funnel, providing a detailed evaluation of the probability and severity of ad fraud.

How it Works

This groundbreaking solution gives advertisers a reliable way to build strong fraud cases and negotiate with their partners. With Score’s full-stack platform, users can detect ad fraud at every stage of the ad funnel, from prebid requests to installs and conversions.

Pricing

The starting price for this solution is $290 per month.

Other Innovative Solutions to Combat Fraud

Several other companies have also launched innovative solutions to combat fraud in various industries. Here are a few examples:

  • Identity Theft Protection

    • Provides comprehensive identity theft protection for individuals, with features such as credit monitoring, password management, and antivirus protection.
    • Starting price: $10 per month

  • TurnKey Lender

    • A one-stop lending infrastructure that automates lending processes and helps lenders grow their business while reducing costs and risks.
    • No starting price listed

  • FraudLabs Pro

    • A fraud detection tool for e-commerce merchants, designed to prevent online fraud and improve operational efficiency.
    • No starting price listed

  • Singular

    • An attribution and analytics platform that empowers marketers to futureproof their growth with next-gen attribution and analytics.
    • Starting price: Speak to us

  • RiskSeal

    • An AI-powered SaaS platform that helps online lenders prevent defaults, automate lending decisions, and identify valuable customers.
    • Starting price: $499 per month

  • Riskified

    • A card-not-present (CNP) fraud software designed to drive sales and reduce management costs for e-commerce businesses.
    • Starting price: $0.01/month

  • Governance over Xero + MYOB

    • A platform that helps small business owners measure, manage, and protect the performance of their accounting function.
    • Starting price: $10.00/month

  • MCP Insight’s Fraud Detection and Blocking Solution

    • A real-time fraud detection and blocking tool designed to help businesses detect and prevent fraudulent transactions.
    • No starting price listed

These innovative solutions demonstrate the growing importance of fraud prevention in various industries, and Score’s “fraud score” method is poised to revolutionize the way advertisers approach ad fraud.