Financial Crime World

Svalbard and Jan Mayen: A Small but Connected Population

At the start of 2022, Svalbard and Jan Mayen, a remote Norwegian archipelago in the Arctic Circle, had a total population of approximately [number]. Despite its small size, the region has a surprisingly high level of internet penetration and social media adoption.

Social Media Adoption

  • Instagram Reaches 40% of Local Internet Users: According to Meta’s advertising resources, Instagram’s ad reach in Svalbard and Jan Mayen was equivalent to 40.4% of the local internet user base at the start of the year.
    • The platform’s ad audience was predominantly female, with 53.8% of users identifying as female, while 46.2% identified as male.

Messaging Apps

  • Facebook Messenger Reaches Half a Million Users: Facebook Messenger had an estimated 500 users in Svalbard and Jan Mayen at the start of 2022.
    • While this figure is relatively small compared to other countries, Facebook Messenger’s ad reach was equivalent to 19.6% of the total population.
    • The platform’s ad audience was predominantly male, with 55.6% of users identifying as male.

Professional Networking

  • LinkedIn Sees Strong Adoption: LinkedIn had an estimated 1,900 “members” in Svalbard and Jan Mayen at the start of 2022.
    • This represents a significant percentage of the total population, with LinkedIn’s ad reach equivalent to 74.5% of the local population.
    • The platform’s ad audience was predominantly male, with 65.4% of users identifying as male.

Mobile Connections

  • Mobile Connections Exceed Population: According to GSMA Intelligence, there were an estimated 3,178 cellular mobile connections in Svalbard and Jan Mayen at the start of 2022.
    • This represents a significant increase from the previous year, with the number of mobile connections growing by 35 (+1.1%).
    • The high number of mobile connections is likely due to the fact that many people use multiple devices or SIM cards.

These statistics provide a fascinating glimpse into the digital landscape of Svalbard and Jan Mayen, a region that is both remote and connected. For more information on the digital trends in this region, be sure to check out our complete Digital 2022 report for Svalbard and Jan Mayen.