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Qualtrics Introduces Enhanced Fraud Detection Features

Qualtrics has announced several new features designed to detect and prevent fraudulent responses in surveys. These features include Bot Detection, Security Scan Monitor, and RelevantID.

Bot Detection

Qualtrics’ Bot Detection feature uses Google’s invisible reCaptcha technology to flag responses that are likely taken by a bot rather than a human. This field can be used in reporting to indicate whether a response is more likely to be fraudulent or not.

• A score of greater than or equal to 0.5 means the respondent is likely a human.
• A score of less than 0.5 means they are likely a bot.

To enable Bot Detection, users must:

1. Go to Survey Options > Security
2. Toggle the feature on
3. The field will be added to the survey flow, allowing users to set up logic based on the likelihood of a response being taken by a bot.

Security Scan Monitor

The Security Scan Monitor feature prevents email scanning software from inadvertently starting a survey session when a survey link is included in an email. This feature uses Google reCAPTCHA technology to detect and prevent fraudulent activity.

• To enable Security Scan Monitor, users must:
  1. Go to Survey Options > Security
  2. Toggle the feature on
  3. The field will be added to the survey flow, allowing users to set up logic based on the likelihood of a response being taken by a bot or fraudulent activity.

RelevantID

Qualtrics’ RelevantID feature detects duplicate responses and flags them as likely fraudulent. This feature can be used in reporting to identify and prevent duplicate responses from being entered into the survey.

• To enable RelevantID, users must:
  1. Go to Survey Options > Security
  2. Toggle the feature on
  3. The field will be added to the survey flow, allowing users to set up logic based on the likelihood of a response being taken by a bot or fraudulent activity.

Adding Fraudulent Detection Fields to the Survey Flow

To add these features to the survey flow, users must:

1. Go to Survey Options and turn on:
   • Prevent multiple submissions (Flag responses)
   • Bot detection
   • RelevantID
2. Click “Add a New Element Here” in the Survey Flow
3. Select Embedded Data
4. Choose the desired fraudulent response metrics

By adding these features to the survey flow, users can build branch logic to redirect fraudulent respondents and ensure the integrity of their surveys.

Example

For example, users can use the embedded data fields and values below to redirect fraudulent respondents using branch logic. Note how the block appears before the branch logic.

[Insert image or diagram]

By combining these features with branch logic, Qualtrics users can create a robust fraud detection system that ensures the integrity of their surveys.

Related Articles

For more information on Qualtrics’ fraud detection features and how to use them in your survey design, please visit our website for related articles.