Bhutan Telecom Introduces E-KYC Process for Prepaid Mobile Services: A Digitally-Managed Customer Relationship Initiative

Streamlining Customer Registration and Profile Update

Bhutan Telecom (BT), the leading communications service provider in Bhutan, has recently launched its Electronic Know Your Customer (E-KYC) process for prepaid mobile services. This innovative system aims to simplify the customer registration and profile update process by replacing manual submissions of various forms.

Effortless Registration and Profile Update

With E-KYC, BT’s prepaid customers can now register for new services or update their profiles using a simple online platform. The process eliminates the need to fill out and submit forms such as: * New Registration * SIM Replacement * Application for SIM Replacement * Tourist SIM * Reconnection * Customer Information Update

However, the Employer Assurance Form will remain an exception.

Boosting Efficiency and Ease of Management

The E-KYC initiative aims to enhance efficiency and ease of management for BT’s subscribers. Customers can access the new service via mobile handset apps or the web portal. In the long term, BT plans to expand the use of the platform to handle other business lines, transforming it into a single unified system for customer relationship provisioning and management.

Enhanced Data-Sharing and Customer Insights

This data-sharing system also allows Bhutan Telecom to share subscriber information within the company’s privacy policy, thereby reducing the need for multiple customer detail and registration form submissions. The implementation of E-KYC marks the first step in Bhutan Telecom’s broader goal of digitally managing customer relationships, enabling tailored product and service offerings based on individual customer needs and requirements.

A Key Step Towards Digital Customer Management

The introduction of E-KYC is a significant milestone in Bhutan Telecom’s journey towards digitally managing customer relationships. This innovative system will enable the company to provide personalized services and offers that cater to each customer’s unique needs, leading to improved customer satisfaction and loyalty.