Financial Crime World

National Campaign Launched to Educate Moldovan Citizens on Financial Literacy

A Step Towards Empowering Citizens

The National Bank of Moldova (NBM) has launched its largest financial education campaign to date, aimed at increasing awareness and understanding of financial principles among all age groups and occupations. The initiative, running from October 31st to autumn 2024, seeks to empower citizens with essential knowledge on managing their finances.

Key Objectives

  • Increase financial education efforts within society
  • Equip citizens with the knowledge and skills necessary to make informed financial decisions
  • Promote financial literacy and awareness among all age groups and occupations

Launch Event and Partnerships

The campaign was unveiled at a public event attended by high-ranking officials, representatives from the financial sector, education institutions, civil society organizations, economic experts, and external partners. The launch coincided with International Savings Day, highlighting the importance of saving and investment opportunities available in Moldova.

Quotes from Key Figures

  • “Financial literacy is not a luxury; it’s a necessity.” - Jeff Bryan, USAID Mission Director for Moldova
  • “Financial education is an essential part of communication” - Octavian Armașu, Governor of the National Bank of Moldova

Survey Results and Campaign Focus

A recent survey conducted by the NBM, in partnership with the USAID “Moldova Institutional and Structural Reforms Activity (MISRA)” Programme, assessed the financial education of Moldovan citizens. Key findings revealed that:

  • Two-thirds of respondents rate their financial knowledge as “medium”
  • A significant proportion considers themselves to have low financial knowledge
  • Respondents prioritize daily financial needs, improving living conditions, and saving for education or studies

Campaign Program and Content

The campaign will provide citizens with practical information on managing their finances, including:

  • Income and expenditure management
  • Retirement planning
  • The use of banking applications to track expenses

Channels and Resources

The comprehensive program will utilize various channels, including:

  • Explanatory notes
  • Video tablets
  • Infographics
  • Video graphics
  • A web module

By promoting financial literacy and awareness, the National Bank of Moldova’s financial education campaign aims to create a more informed and financially resilient society.