Financial Crime World

Lesotho Fights Back Against Mobile Ad Fraud with Innovative Detection Methods

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Mobile ad fraud is a growing menace that has been affecting businesses in Lesotho, with estimates suggesting that up to 30% of all clicks are fake. To combat this issue, tech experts have turned to cutting-edge detection methods that can identify and prevent fraudulent activities in real-time.

Adjust Enters the Lesotho Market

Adjust, a leading global provider of fraud prevention solutions, has announced its entry into the Lesotho market. The company offers a suite of innovative tools designed to protect advertisers from losing millions to fraudulent clicks.

The Problem with Traditional Detection Methods

Traditional detection methods often fail to identify fraudulent activities until it’s too late, leaving advertisers with distorted data and wasted budget. Industry estimates suggest that mobile ad fraud costs businesses in Lesotho millions every year.

Adjust’s Fraud Prevention Suite

Adjust’s Fraud Prevention Suite tackles mobile ad fraud head-on, using a combination of real-time rejection, full transparency, accurate attribution, and reliable analysis to prevent fraudulent installs before they even enter an advertiser’s ecosystem. The suite is designed to combat the four major types of fraud that plague the industry:

  • SDK Spoofing: fraudsters replicate how software development kits (SDKs) communicate, making up engagements, installs, and events from thin air.
  • Click Injection: fraudsters inject fake clicks into an advertiser’s ecosystem.
  • Device Farms: click farms and data centers hosting emulated devices solely for the purpose of generating fake engagements and installs.
  • Click Spamming: fraudsters send large volumes of fraudulent traffic to an advertiser’s campaign.

Adjust’s Innovative Solutions

Adjust’s solution uses cutting-edge, multi-layered encryption to protect against SDK Spoofing at no extra charge. The company’s Click Injection Filter prevents attribution to fraudulent engagements by using deterministic timestamps, ensuring that an advertiser’s attribution dataset remains accurate and actionable.

The Anonymous IP Filter rejects any install associated with compromised IPs, while the Distribution Modeling technology uses models fed with years of research and petabytes of data to determine which clicks are real and which are spam.

The Benefits

Adjust has already gained the trust of over 165,000 apps worldwide and has helped numerous clients prevent fraud, reduce costs, and increase return on ad spend (ROAS). In one notable case study, a client was able to save millions by combating fraud with Adjust’s Fraud Prevention Suite, resulting in an increased ROAS and reduced ad fraud to less than 1%.

Conclusion

Adjust is thrilled to bring its expertise in fraud prevention to the Lesotho market. The company believes that by working together, it can create a more transparent and trustworthy advertising ecosystem in Lesotho. With Adjust’s Fraud Prevention Suite, advertisers can protect their budgets and make informed decisions about their marketing campaigns.