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Eastern Partner Countries Look to Harmonize eCommerce Practices
A recent study has shed light on the state of play of eCommerce in the Eastern Partnership (EaP) countries, highlighting the need for harmonization of practices among these nations and the European Union (EU).
Opportunities for Growth
eCommerce presents significant opportunities for retailers from EaP countries to grow their businesses and revenues. The EU market, which is worth more than $700 billion and has an annual growth rate of 15%, offers access to over 500 million consumers. However, the study notes that obstacles and barriers created by different rules in the EU and third countries complicate eCommerce transactions.
Objectives
The objectives of the report are to provide recommendations on how to harmonize eCommerce practices among EaP countries and the EU, with a focus on:
- Eliminating barriers for cross-border eCommerce
- Boosting cross-border eCommerce volume
- Preparing countries for upcoming EU and global changes introduced in 2021
Scope
The study defines eCommerce as the sale of goods through electronic transactions carried out on computer networks. It encompasses preparation of orders for goods using electronic interfaces, transmission of orders through computer networks, and payment and delivery of goods or services.
The report focuses on Business-to-Consumer (B2C) type of electronic exchange, but does not exclude Consumer-to-Consumer (C2C), Business-to-Business (B2B), and Business-to-Government (B2G) exchanges. This focus is privileged as the volume of B2C transactions is increasing in the EU, particularly amid COVID-19.
Recommendations
The study provides recommendations on how to harmonize eCommerce practices among EaP countries and the EU, including:
- Eliminating barriers for cross-border eCommerce
- Boosting cross-border eCommerce volume
- Preparing countries for upcoming EU and global changes introduced in 2021
The report also highlights the need for a comprehensive assessment of the main aspects of eCommerce in EaP countries, as well as a holistic overview of EU best practices.
Global Perspective
To harmonize eCommerce in EaP countries, the study notes that it is essential to take into consideration EU regulations, directives, and processes, as well as rights and obligations set by global organizations such as:
- Universal Postal Union (UPU)
- World Customs Organisation (WCO)
The report concludes that a broad community of stakeholders must be involved in consultation sessions to provide recommendations on how to harmonize eCommerce practices among EaP countries and the EU.