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Facebook Messenger and LinkedIn Users in Saint Pierre and Miquelon: A Tale of Two Platforms

New figures from Facebook’s advertising resources and LinkedIn’s planning tools have shed light on the number of users in Saint Pierre and Miquelon for both platforms. However, a closer look reveals that these numbers may not necessarily reflect overall changes in active user bases.

LinkedIn Users

According to LinkedIn’s data, the platform had 3,000 members in Saint Pierre and Miquelon in early 2023, equivalent to 51.3% of the total population. Additionally:

  • 64.6% of the eligible audience uses LinkedIn
  • The platform’s ad reach is equivalent to 67.3% of the local internet user base

Twitter Users

In contrast, Twitter’s advertising resources indicate that the platform had only 650 users in Saint Pierre and Miquelon in early 2023, equivalent to 11.1% of the total population.

Comparison of User Numbers

The disparity in user numbers between Facebook Messenger and LinkedIn can be attributed to differences in how the platforms define their user bases. While Facebook’s advertising resources report on total registered members, LinkedIn’s data is based on potential ad reach, which may not necessarily translate to monthly active users.

Twitter Users: Inferred Gender Data Raises Questions

Twitter’s own data suggests that:

  • 30.8% of its ad audience in Saint Pierre and Miquelon was female
  • 69.2% was male

However, Twitter infers gender from user profile information and activity on the platform, which may not always be accurate.

Mobile Connections

Data from GSMA Intelligence shows that there were:

  • 6,168 cellular mobile connections in Saint Pierre and Miquelon at the start of 2023, equivalent to 105.4% of the total population
  • The number of mobile connections increased by 78 (+1.3%) between 2022 and 2023

Conclusion

While Facebook Messenger and LinkedIn users may be growing steadily, Twitter’s user base appears to be smaller and more uncertain. Meanwhile, mobile connections are increasing in Saint Pierre and Miquelon. As the digital landscape continues to evolve, it is essential to consider the nuances of each platform’s data when analyzing trends and making predictions.

Read More

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