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X User Base in Saint Pierre and Miquelon

Saint Pierre and Miquelon, a small island territory located off the coast of Canada, has seen significant changes in its digital landscape. Here are some key findings about X’s user base in this region.

Ad Reach in 2024

• At the start of 2024, X’s ad reach in Saint Pierre and Miquelon was equivalent to 12.2% of the total population.
• However, between October 2023 and January 2024, the number of users that marketers could reach with ads on X decreased by 21 thousand (-96.8%).

User Growth

Despite this decline, X’s potential ad reach in Saint Pierre and Miquelon showed a significant increase over the past year.

• Between the start of 2023 and early 2024, X’s potential ad reach increased by 59 (+9.0%).

Mobile Connections

Mobile connections are an essential aspect of digital life in Saint Pierre and Miquelon. Here are some key statistics:

• There were 6,187 cellular mobile connections in Saint Pierre and Miquelon at the start of 2024.
• Mobile connections in Saint Pierre and Miquelon were equivalent to 106.2% of the total population in January 2024.

User Demographics

Understanding the demographics of X’s ad audience is crucial for marketers. Here are some key findings:

• In early 2024, X’s ad audience in Saint Pierre and Miquelon was equivalent to 15.7% of the local internet user base (regardless of age).
• The company’s own data indicated that 30.4% of X’s ad audience in Saint Pierre and Miquelon was female, while 69.6% was male.

Note: These figures are based on data available up to January 2024 and may have changed since then.